
SCALING SYSTEMS
The Complete Coaching Infrastructrue to Scale Your Business, Without the Guesswork
Elite-Level Coaching & Support
VIP Skool Community: Training Videos & Resources
(Value: £1,500+)
Gain entry to our private learning hub, packed with step-by-step video training, proven templates, and insider strategies.
Weekly Group Coaching Calls
(Value: £1,500/month)
Join live calls covering marketing, sales, fulfilment and product. Get
expert-led guidance, see what’s working for other members, and leave each session with actionable steps you can apply immediately to move the needle in your business.
Two Private 1:1 Strategy Calls Per Month with Your Client Success Manager
(Value: £1,000/month)
Your business is unique and your growth plan should be too. These personalised sessions dive deep into your goals, challenges, and opportunities so we can map out the exact roadmap for your success.
Unlimited Access to Your Client Success Manager
(Value: Priceless)
Questions, roadblocks, or new ideas? You’ll have a direct line to your dedicated Client Success Manager via WhatsApp, so you’re never left waiting for answers. Consider us an extension of your team always there to help you keep momentum.

The Apex Coaching App
Fully Customisable. Built to Scale
This isn’t a locked-down, one-size-fits-all tool. The Apex Coaching App puts you in control
so you can customise every workout, nutrition plan, resource, and video for each client.
Unlimited Client Capacity
(Value: £90/month)
Work with as many clients as you want. No caps, no hidden “per client” fees, and no need to upgrade as you grow. Whether you coach 10 clients or 1,000, your software cost stays the same.
Fully Customisable Workouts
(Value: £25/month)
Create, edit, and assign programmes tailored to each client’s goals, equipment, and ability level. Update instantly so training always evolves with them.
Personalised Nutrition Plans
(Value: £25/month)
Get bespoke meal plans, macros, and nutrition guidelines per client. Adjust in real time to keep them progressing and on track.
Integrated Workout Video Library
(Value: £20/month)
Upload your own content or use a built-in library to demonstrate movements clearly, helping clients train safely and effectively.
Centralised Client Management
(Value: £30/month)
Track progress, check-ins, communication, and resources in one simple dashboard. No messy spreadsheets or multiple logins.
Built-In Messaging & Accountability
(Value: £15/month)
Stay connected with direct messaging, notifications, and automated check-in prompts all inside the app.
CRM Build & Ongoing Maintenance
Complete Done-for-You CRM Setup
(Value: £500 one-time)
We install a pre-built CRM snapshot we’ve refined for coaching businesses, packed with the exact automations, pipelines, and workflows we know convert. No blank templates. No trial and error.
Lead & Sales Pipeline Management
(Value: £50/month)
See every lead, prospect, and client in one place. Track where they are in your sales process and move them through with ease.
Automated Lead Nurture Sequences
(Value: £50/month)
Pre-built email and SMS workflows follow up with leads automatically — keeping them engaged and booking calls without you lifting a finger.
Call Booking & Calendar Integration
(Value: £30/month)
Clients and leads can book directly into your calendar, no back-and-forth messages, no missed opportunities.
Ongoing CRM Access & Subscription
(Value: £97/month)
Most CRM software will charge you
$97+/month
for the platform alone, without any setup, customisation, or ongoing improvements. With Apex, your subscription is included in your package.
Ongoing Maintenance & Optimisation
(Value: £100/month)
We handle updates, troubleshoot issues, and fine-tune automations so your CRM runs smoothly and keeps pace with your business growth.

TOTAL COSTS
Total App Value: £205/Month
Total CRM Value: £310/month + £500 setup
Total Education & Support Value: £2,750/month
Total Real-World Value If Bought Separately:
£3,265/month + £500 setup
Your Investment With Apex
For a
FRACTION of what you’d pay to piece this together with separate tools, courses, coaches, and tech teams…
you get everything
under one roof.

The Complete Coaching Infrastructrue to Scale Your Business, Without the Guesswork